Businesses Connect Differently with Customers in Singapore in 2015

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One of the key aspects for every business is the relationship it shares with its customers. Singapore understands this well and keeps taking steps to help businesses realize this from time to time.

Focus on data analysis

In 2015, these three key trends will help businesses flourish in Singapore:

1. Focus on data analysis

With the recent push by the Govt. of Singapore in the area of data analytic, investments in the sector will rise. And since new technology solutions such as Cloud services are already there, understanding and decoding of data into a series of graphs and actionable reports is going to get even easier. These insights can in turn empower businesses to make better decisions on how to best interact with their customers.

2. Wearables will lead the next phase mobile revolution

Different versions of wearables that are expected to become mainstream by 2015 are already being developed and sold. As handy devices with greater customized customer experiences, and faster, safer service resolution, they will act as a conduit in understanding the customer’s preferences better in real time.

3. Effective platform applications

With customers expecting businesses to respond faster, businesses need to come up with platforms that can capture customer interactions and deliver useful business insights on every device. No enquiry should be left unresolved in order to build and retain customer base. Businesses that adapt to the new platform applications are sure to win customer trust!