Samsung Pay has been on the expansion since its launching and has covered three nations so far. The mobile payment service has recently been launched in Singapore, the first South East Asian region in its expansion. The other two being are Australia (Oceania) and Spain (Europe).
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Coming to its release in Singapore, the company is looking to see bigger opportunities in the nation. With Samsung Pay, the Singaporean users can make the payments by using the Samsung mobile phones including Galaxy Note 5 4G+, S6 Edge+4G+, S7 Edge 4G+. The service is currently available for the credit cards of Citibank, DBS/POSB, OCBC and Standard Chartered. For making a transaction, a user needs to register his fingerprint or PIN with Samsung pay. It is useful to prevent fraudulent activities as it utilizes only digital token instead of sensitive card information.
Samsung has teamed up with some merchants like AmorePacific and Watson for effective marketing strategies. According to the company’s official statement, the Pay will be launched at supermarkets, grocery stores and lifestyle store soon.
“A number of additional markets” are also going to see Samsung Pay launching in the remainder of the year, among those being Brazil, Canada, and the UK. This continued expansion is “bringing us closer to the world without wallets“, said Mr. Injong Rhee, CTO, and EVP of Software and Services, MCB at Samsung Electronics.
The company has met success in South Korea, where it processed payments worth 1 billion USD since its starting while the service has a major base in the US where it is supported by banks and credit unions as well.