CLOUD INFOGRAPHIC – INTERESTING BIG DATA FACTS

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  • Big Data got its start in the 1960’s, as marketers used people’s zip codes to gather info on customers.
  • Locale is a good starting off point, but social characteristics, lifestyles and interests are far more useful for marketing purposes.
  • Google searches and social media sites are the best sources for this data.
  • 90% of the data in the world today has been created in the past 2 years.
  • Data is literally being produced at the speed of light, doubling in size every 40 months.

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Content and Image Credits: Cloudtweaks