In recent studies, it came out that 91 percent of the personal computing systems in China are containing pirated, malware and illicit Windows. As per former CEO Steve Ballmer, the revenue earned from China is five percent of what they earn from USA; even when the sale to both the countries is more or less equivalent.
To handle the piracy problem currently running in Chinese market, Windows has planned to provide free Windows 10 upgrade to the current users of Windows 7 or Windows 8.1 and Windows Phone 8.1 devices. The upgrade will be available to all the PC’s with genuine or non- genuine Windows. During WinHEC Technology Summit, Mr. Terry Myreson, who runs Microsoft Operating System Units, announced in Shenzen, China.
He first mentioned this plan to re-engage Windows users in China. The company has also signed the deal with China biggest PC makers Lenovo; social media firm Tencent Holding, and security company Qihoo 360 Technology Co. They are also working with Xiaomi to run Windows 10 Technical Preview – to help and provide feedback. Being the world biggest in PC market, Microsoft is giving number of feature customization for the Chinese market like Cortana in Mandarin.
Windows 10 will be available in summer in 190 countries in 111 languages, and from January 21, the free upgrade will be available to hundreds of millions of customers running pirated Windows for the first year after it is released.